Privacy Policy — me44
At me44, your privacy is not a compliance formality — it is a core commitment. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we use and protect it, and what rights you have as a player on the me44 platform.
Introduction
This Privacy Policy (hereinafter "Policy") is issued by me44 (hereinafter "me44", "we", "us", or "the Company") and governs the collection, use, storage, disclosure, and protection of personal data belonging to users (hereinafter "Players", "Users", or "you") of the me44 online platform accessible at https://me44.cam and all associated services.
me44 is committed to handling your personal data with integrity and in accordance with applicable data protection principles. We collect only the personal information that is genuinely necessary for the operation of our platform and the delivery of our services to Malaysian players. We do not sell, rent, or trade your personal data to third parties for commercial purposes.
By registering an Account on me44 or by continuing to use the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. This Policy should be read in conjunction with our Terms & Conditions.
Definitions
For the purposes of this Privacy Policy, the following terms carry the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably be used to identify a living natural person, whether directly or indirectly, including name, identification number, contact details, location data, or online identifiers. |
| "Processing" | Any operation or set of operations performed on personal data, whether or not by automated means — including collection, recording, storage, retrieval, use, disclosure, erasure, or destruction. |
| "Data Controller" | me44, the entity that determines the purposes and means of the processing of personal data. |
| "Data Processor" | A third party that processes personal data on behalf of me44, pursuant to a data processing agreement. |
| "Consent" | A freely given, specific, informed, and unambiguous indication of the data subject's agreement to the processing of their personal data for a stated purpose. |
| "KYC Data" | Identity and address verification documents submitted by a Player for the purposes of Know Your Customer compliance, including copies of identification documents and utility bills. |
| "Platform" | The me44 website at https://me44.cam and all associated web pages, mobile interfaces, and digital services. |
Categories of Personal Data We Collect
me44 collects the following categories of personal data from Players, collected only to the extent necessary for the purposes described in Section 5 of this Policy:
3.1 Identity Data
- Full legal name (as appearing on your Malaysian IC, driver's licence, or passport);
- Date of birth;
- Gender;
- Nationality;
- Government-issued identification number (MyKad IC number, passport number).
3.2 Contact Data
- Email address;
- Malaysian mobile phone number;
- Residential or mailing address (as provided during KYC verification).
3.3 Financial Data
- Malaysian bank account details (account number, bank name — e.g. Maybank, CIMB, Public Bank, Hong Leong) associated with your withdrawal method;
- E-wallet identifiers (Touch 'n Go eWallet, Boost, GrabPay account details as necessary for withdrawal processing);
- Cryptocurrency wallet addresses where applicable (BTC, USDT);
- Transaction history, including deposit amounts, withdrawal requests, wager values, and bonus credits.
3.4 Account & Usage Data
- Username and encrypted password hash;
- Account registration date and time;
- Login history, including timestamps and IP addresses;
- Betting and gaming activity, including game types, wager amounts, results, and session duration;
- Bonus and promotional activity;
- Customer support interaction logs.
3.5 Technical & Device Data
- IP address;
- Browser type and version;
- Device type, operating system, and screen resolution;
- Geographic location derived from IP address (country/city level — not precise GPS location);
- Referring URL and navigation path within the Platform;
- Cookie and session identifiers (see Section 10).
3.6 KYC & Compliance Data
- Copies of identity documents (Malaysian IC — both sides, driver's licence, passport);
- Proof of address documentation (utility bills, bank statements dated within three months);
- Selfie verification images;
- Source of funds declarations and supporting documentation where requested.
How We Collect Your Personal Data
me44 collects personal data through the following channels and mechanisms:
- Direct Submission: Data you provide when registering an Account, completing KYC verification, submitting a deposit or withdrawal request, completing a contact or support form, or communicating with our support team via live chat or email;
- Automated Collection: Technical and device data collected automatically when you access and interact with the Platform, including through cookies and server logs (see Section 10);
- Payment Processing: Financial data provided in the course of processing deposits and withdrawals through our verified Malaysian payment partners (DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank2u, CIMB Clicks, Public Bank Online, Hong Leong Connect);
- Third-Party Sources: In limited circumstances, we may receive personal data about you from third-party identity verification service providers, fraud detection agencies, or financial crime screening databases, solely for compliance purposes;
- Analytics Tools: Aggregated and anonymised usage analytics collected through Platform monitoring tools for the purposes of improving service quality.
Purposes of Data Processing
me44 processes your personal data exclusively for the following purposes:
| Purpose | Data Categories Used |
|---|---|
| Account registration and management | Identity Data, Contact Data, Account Data |
| Identity and age verification (KYC) | Identity Data, KYC & Compliance Data |
| Processing deposits and withdrawals | Financial Data, Identity Data |
| Delivering betting and gaming services | Account & Usage Data, Financial Data |
| Anti-money laundering (AML) and fraud prevention | All categories, as necessary |
| Customer support and dispute resolution | Identity Data, Account Data, Contact Data |
| Responsible gambling monitoring and intervention | Account & Usage Data, Financial Data |
| Promotional and bonus communications (with consent) | Contact Data, Account & Usage Data |
| Platform security and technical maintenance | Technical & Device Data |
| Legal and regulatory compliance | All categories, as required by law |
Legal Basis for Processing
me44 processes your personal data on the following legal bases:
- Contractual Necessity: Processing is necessary for the performance of the Account agreement between you and me44, including account registration, transaction processing, and delivery of gaming services;
- Legal Obligation: Processing is necessary for compliance with applicable legal obligations, including anti-money laundering regulations, counter-terrorism financing requirements, and identity verification obligations;
- Legitimate Interests: Processing is necessary for the legitimate interests of me44, including fraud prevention, platform security, responsible gambling monitoring, and improvement of services, where such interests are not overridden by your fundamental rights and freedoms;
- Consent: For marketing and promotional communications (including email and SMS notifications about bonuses, promotions, and platform updates), processing is based on your explicit and freely given consent. You may withdraw this consent at any time by contacting our support team or updating your Account communication preferences.
Data Sharing & Third Parties
me44 does not sell, rent, or trade your personal data to third parties for any commercial or marketing purpose whatsoever. Your personal data may be shared with third parties only in the following strictly limited circumstances:
7.1 Authorised Service Providers (Data Processors)
me44 engages third-party service providers who process personal data on our behalf, subject to binding data processing agreements that prohibit them from using your data for any purpose other than the specific service they are contracted to provide. These include:
- Payment processors and financial institutions: Malaysian payment gateway operators (DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong) for the purpose of processing your deposits and withdrawals;
- Identity verification providers: Third-party KYC and AML screening service providers for the purpose of verifying your identity and conducting regulatory compliance checks;
- Technology infrastructure providers: Cloud hosting, server, and cybersecurity providers supporting Platform operation;
- Customer support platform providers: Live chat and ticketing system providers supporting our 24/7 support capability.
7.2 Legal and Regulatory Disclosure
me44 may be required to disclose your personal data to competent governmental authorities, law enforcement agencies, regulatory bodies, or courts of competent jurisdiction where such disclosure is mandated by applicable law, court order, or regulatory requirement. In such cases, we will disclose only the minimum personal data necessary to fulfil the legal obligation and will, where legally permissible, notify you of such disclosure.
Data Retention
me44 retains personal data only for as long as it is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:
- Account and transactional data: Retained for the duration of your Account plus a minimum of five (5) years following Account closure, in compliance with anti-money laundering record-keeping requirements;
- KYC and identity verification documents: Retained for a minimum of five (5) years from the date of Account closure or the last transaction, whichever is later;
- Communication records (support chat, emails): Retained for three (3) years from the date of the communication;
- Technical and device data (server logs): Retained for a period of twelve (12) months from collection, unless required for an ongoing investigation or legal proceeding;
- Marketing consent records: Retained for the duration of the consented relationship plus two (2) years following withdrawal of consent.
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our internal data disposal procedures.
Data Security
me44 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:
- SSL/TLS Encryption: All data transmitted between your browser and the me44 Platform is encrypted using industry-standard SSL/TLS 256-bit encryption. Always verify the padlock icon and "https://" prefix in your browser address bar;
- Password Security: User passwords are stored using strong one-way cryptographic hashing algorithms. me44 personnel cannot view your password in plain text;
- Two-Factor Authentication (2FA): We strongly encourage all Players to enable 2FA on their Account for an additional layer of login security;
- Access Controls: Access to personal data within me44 is restricted to authorised personnel who require it to perform their duties, on a strict need-to-know basis;
- KYC Document Security: Identity documents submitted for KYC verification are stored in encrypted, access-controlled document management systems separate from the main Platform database;
- Regular Security Reviews: Our Platform and infrastructure undergo periodic security assessments and vulnerability testing.
While me44 takes all reasonable precautions to protect your personal data, no internet transmission or electronic storage system is entirely infallible. In the event of a data security incident that poses a risk to your rights and interests, me44 will notify affected Players in accordance with applicable data protection obligations.
Cookies & Tracking Technologies
me44 uses cookies and similar tracking technologies on the Platform to provide and improve our services. Cookies are small data files stored on your device by your browser. We use the following categories of cookies:
- Essential / Strictly Necessary Cookies: Required for the fundamental operation of the Platform, including maintaining your login session, preserving your Account preferences, and enabling secure transactions. These cookies cannot be disabled without affecting Platform functionality;
- Functional Cookies: Store your preferences such as language settings, odds format, and notification preferences to provide a more personalised experience;
- Analytics Cookies: Collect anonymised and aggregated data about how Players use the Platform — including pages visited, features used, and session duration — to help us understand and improve Platform performance;
- Security Cookies: Support our fraud detection and security systems, including recognition of trusted devices and identification of suspicious login attempts.
me44 does not use advertising or targeting cookies to serve third-party advertisements on the Platform. You may manage your cookie preferences through your browser settings. Please note that disabling essential cookies may impair your ability to use certain features of the Platform.
Your Data Protection Rights
As a Player whose personal data is processed by me44, you have the following rights in respect of your personal data. To exercise any of these rights, please contact our Data Protection team at [email protected]. me44 will respond to all valid requests within 30 calendar days of receipt.
Right of Access
Request a copy of all personal data me44 holds about you, along with information about how it is being used.
Right to Rectification
Request correction of any inaccurate or incomplete personal data held on your Account.
Right to Erasure
Request deletion of your personal data where there is no longer a legitimate purpose or legal obligation requiring its retention.
Right to Restrict Processing
Request that we restrict the processing of your data in certain circumstances, such as while a dispute about accuracy is being resolved.
Right to Data Portability
Request your personal data in a structured, commonly used, machine-readable format, where technically feasible.
Right to Object
Object to the processing of your data for direct marketing purposes or on the basis of legitimate interests where you have grounds to do so.
Right to Withdraw Consent
Where processing is based on consent (e.g. marketing communications), withdraw that consent at any time without affecting prior lawful processing.
Right to Lodge a Complaint
Lodge a complaint with a competent data protection supervisory authority if you believe your rights have not been adequately respected.
Children's Privacy
The me44 Platform is strictly prohibited to individuals under the age of 21 years. me44 does not knowingly collect, process, or retain personal data from individuals under the age of 21.
Age verification is a mandatory step in our KYC process. Any Account found to have been registered by a person under the age of 21 will be immediately closed, all personal data will be deleted (subject to any mandatory retention obligations), and any associated transactions will be reversed or forfeited in accordance with our Terms and Conditions.
If you believe that we may have inadvertently collected personal data from an individual under the age of 21, please contact us immediately at [email protected] and we will take prompt action to investigate and remedy the situation.
Cross-Border Data Transfers
In the course of providing our services, your personal data may be transferred to and processed in countries other than Malaysia — for example, in connection with cloud infrastructure hosting or third-party service providers operating internationally.
Where such transfers take place, me44 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that applicable within Malaysia. These safeguards include contractual obligations imposed on all third-party data processors, which require them to protect personal data in accordance with applicable data protection standards.
By using the me44 Platform, you acknowledge and consent to such international transfers of your personal data, subject to the safeguards described in this Section.
Amendments to This Policy
me44 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory guidance. When material changes are made, we will notify registered Players by displaying a prominent notice on the Platform and, where reasonably practicable, by email to the address associated with your Account.
The "Last Updated" date at the top of this Policy indicates when it was most recently revised. We encourage you to review this Policy periodically. Your continued use of the Platform following notification of any changes constitutes your acceptance of the revised Policy.
If you do not agree with any changes made to this Policy, you should cease using the Platform and contact our support team to close your Account in accordance with our Terms and Conditions.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise any of your data protection rights, or have a concern about how me44 is handling your personal data, please contact us using the following details:
Six Ways me44 Protects Your Data
Our privacy commitments go beyond legal compliance. Here's a plain-English summary of what we do in practice to keep your personal data safe on me44.
256-Bit SSL Encryption
Every piece of data transmitted between your device and the me44 Platform is protected by bank-grade SSL/TLS 256-bit encryption. Your login credentials, payment details, and KYC documents are all encrypted in transit.
We Never Sell Your Data
me44 does not participate in data brokering or the sale of player information to advertisers or third-party marketers. Your personal data is used only for the purposes described in this Privacy Policy — nothing more.
You Control Your Data
Every me44 player has the right to access, correct, export, or request deletion of their personal data at any time. Just contact [email protected] and we'll handle your request within 30 calendar days.
Minimal Data Collection
We collect only the information strictly necessary for account management, payment processing, KYC compliance, and responsible gambling monitoring. No unnecessary data fields, no data collected "just in case".
Verified Payment Partners Only
All financial data is shared only with licensed and regulated Malaysian payment partners — DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, and Hong Leong — under binding data agreements.
Clear Retention Periods
We keep your data only as long as legally required or necessary for our services. Account data is retained for five years post-closure per AML requirements, then securely and permanently deleted.
Play on me44 with Complete Confidence
Your personal data is in safe hands. If you have any questions about how we handle your information, our support team is available around the clock — or visit our FAQ for quick answers.